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Find Your Undertone
Check your wrist veins: blue/purple = cool, green = warm, both = neutral. Match your undertone for the most natural look.
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Know Your Skin Type
Oily skin: matte/oil-free formula. Dry skin: dewy or hydrating formula. Combination: satin/natural finish.
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Test in Natural Light
Always swatch on your jaw or neck (not wrist) and check in daylight. Store lighting is notoriously misleading.
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Choose Your Coverage
Sheer for everyday, medium for evening out skin, full for events. You can always layer up; you can't layer down.
How do I know if foundation is the right shade?
Apply a small amount to your jawline and blend it in. The right shade disappears into your skin without leaving a visible line. Check in natural daylight, not store lighting — artificial light can be very misleading.
Should foundation match your face or neck?
Match your neck, not just your face. Many people are slightly lighter or darker on their face due to sun exposure. A neck match ensures there's no visible line where foundation ends.
What's the difference between dewy and matte foundation?
Dewy finishes reflect light and look luminous and skin-like — great for dry or normal skin. Matte finishes absorb light and reduce shine — ideal for oily skin. Satin sits between the two for a natural finish.
Do I need primer before foundation?
Not always, but primer helps foundation last longer and go on smoother. If your foundation tends to separate, slide off, or wear unevenly, try a primer matched to your skin type.